• Sunday 13 May 10.03pm Perry

    Listening to – Bush -- Come Down

    Emotions – Reflective

    Days until smoke down – 8

    ‘Dates change, seasons change, people don’t change’ (Jack in 16 Blocks). Just finished watching the DVD and of course Jack (Bruce Willis) changes but you knew that anyway.

    As I got online today the following article appeared on my AOL home page. Signs are everywhere.

    Smoking: Busting the Myths.

    We all know that smoking is bad for you -- but sometimes it’s easier to believe the various half-truths and myths that surround smoking than to accept that it’s time to give up.

    Here we debunk some of those myths once and for all. Bring on the nicotine patches!

    Smoking makes you sexy

    In fact, male smokers are twice as likely as non-smokers to suffer impotence. Around 120,000 men in their thirties and forties are impotent in the UK as a result of smoking.

    The habit will also make your skin wrinkled and can leave you looking 10 to 20 years older than you really are, according to the Government’s Chief Medical Officer.

    Smoking calms you down

    It actually makes you more anxious -- because when you aren’t having a cigarette, you end up suffering nicotine withdrawal symptoms, which make you crave another. Rather than being pleasurable in itself, it’s a way of easing your withdrawal -- a bit like hair of the dog, really.

    Your health barely suffers if you smoke fewer than 10 cigarettes a day

    Sadly not true. Research shows that if you smoke one to four cigarettes a day, you’re three times more likely than a non-smoker to die from lung cancer or heart disease.

    What’s more, there is some evidence that the number of years you smoke affects your cancer risk more than the amount you smoke each day.

    Smoking ‘low-tar’ brands will protect my health

    Low-tar cigarettes are just as harmful as regular brands, because people inhale them much more deeply to satisfy their nicotine cravings. Nor are you safe if you avoid inhaling, because you’ll still be at risk of cancers of the mouth, throat and food pipe (oesophagus), which can be very disfiguring.

    My gran smoked 80 a day and died in her sleep at 94, so it can’t be that bad…

    We all have different genes and surroundings, which make some people more vulnerable to the damage done by smoking. But smoking dramatically increases your chance of dying early and getting cancer, heart disease or another smoking-related illness.

    Smoking helps you keep your weight down

    This is true, in that the habit reduces your appetite and makes your body waste energy. But you can avoid weight gain if you start to take more exercise (easier when you don’t smoke) and/or cut your intake of alcohol and high-calorie foods.

    There’s no point in stopping now -- the damage is done

    In fact, your body starts to recover within minutes of you quitting. Within three days, breathing will be easier and you’ll have more energy; and within a few weeks, exercise will be less of a struggle.

    After ten years, your risk of lung cancer is about half that of a smoker, while your risk of a heart attack is the same as non-smokers’.

    The only thing that can help you give up for good is willpower

    Yes, willpower is vital, but there’s strong evidence that using nicotine replacement products such as gum and patches can roughly double your chances of success, because they take the edge off the cravings you will feel in your first few days.

    You can get NRT on prescription from your GP and there are also prescription drugs that your GP can give you to dramatically boost your chances of success.

    It’s better to cut down gradually than to stop suddenly

    The problem with cutting down is that you may never actually quit altogether. However, recent research shows that people who can’t face going cold turkey can give up by gradually cutting back on fags while starting to use nicotine replacement therapy to fill some of their nicotine gap -- then, eventually, coming off NRT.

    The NHS is too poor to help me quitcigarette1

    In fact, the NHS runs free stop smoking groups all over the country -- and you can join one by getting a referral from your GP.

    For expert advice on quitting, call Quitline 0800 00 22 00, or the NHS Smoking Helpline on 0800 169 0169.

    Other good sources of support and information are the British Heart Foundation and Action on Smoking and Health.

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  • Cigarette butts or filters are the most common form of litter in westernised countries. It is estimated 4.5 trillion end up as litter on our streets not including discarded packs and their cellophane wrappers.

    Smoked it bin it

    Keep your butt of the street.

    Cigarette filters are not biodegradable as cellulose acetate, a form of plastic is one of the components that make up the butt and never breaks down. A high number of these filters which contain hundreds of harmful chemicals are swept into the water system were the poisons leak out. Carelessly discarded cigarette butts are also the main cause of house and forest fires the world over. We only have to look at the huge forest fires outside Los Angeles in May 2007 to show the needless destruction of natural parkland around the famous Hollywood sign due to a single discarded cigarette butt.

    Fish, birds, animals and even children have been known to eat these filters inadvertently causing blocked digestive and excretory systems, poisoning and even death, all are which are preventable if the filters were deposited responsibly in ashtrays by the smoker, instead of discarded on the ground.

    The tobacco industry could also implement steps to minimise the effects of discarded filters on the environment from printing ‘Do not litter’ slogans on packs or even on the cigarette itself. This can be done in words or pictures as on most confectionary items.

    The tobacco industry could also invest some of their huge cash profits into a program of supplying ‘personal ashtrays’ with every pack of cigarettes or sell them as they do lighters or even build into the design of a lighter a holder for cigarette filters.

    Unfortunately the tobacco industry seems to think the best course of action is to maintain a low profile while working to exempt cigarettes from coverage of pending litter control legislation. It believes the courtesy should be limited to the smoking of, rather than the disposal of tobacco products and by backing any fees or taxes to help clean up cigarette litter, they would be buying into the social cost argument against smoking.

    cigarette street litter

    Although a ‘no-litter’ campaign might be useful to tobacco companies, they would never be implemented before comprehensive cost/benefit analysis had taken place. It is obvious the tobacco industry cares little for the environment against their bottom line. However, governments and public opinion could open the eyes of these corporations and hit them were it hurts if anti- littering laws were upheld and the tobacco industry were to foot the bill for cleaning up our streets and water supply.

    The medical and scientific evidence of tobacco smoking is widely known as a major cause of cancer and premature death. However what is not publicized is the effect the tobacco industry has on the earth’s protective ozone layer.

    In the farming of tobacco, Methyl Bromide is used to fumigate soil. This gas is odourless, highly toxic and kills all living organisms. Over 5.5 million pounds of the substance is applied annually to tobacco crops. The US Environmental Protection Agency classifies it as one of the most lethal of acutely toxic pesticides. Those who come into contact with it can suffer poisoning, neurological damage and reproductive harm.  It also destroys the ozone layer. The depletion of the ozone layer leads to more global warning, increased skin cancer and eye cataracts from UV-B radiation. Couple this with the amount of chemical laden smoke released daily into the air and forest fires caused by carelessly deposited cigarette filters and vicious cycle starts to appear.

    Over 450 pesticide products are registered in the USA alone for the use on tobacco crops. Approximately 90% of American-style tobacco is now grown by farmers in 78 countries outside of the USA and the US are now the largest importer of tobacco. This has had a huge effect on small farming, family communities throughout the US. The majority of these small farms have long gone after being sold to large companies. Some 500,000 existed in the 1950’s, today around 85,000 struggle for survival. The tobacco companies blame the reduction of domestic tobacco demands on the decline of cigarette sales. However this 4-5% reduction does not compare to the 35% reduction in purchasing home grown tobacco.

    Developing countries now produce the majority of American style tobacco. The crops are grown on small independent farms, under strict contracts with the corporations, which provide all inputs through a carefully controlled system of loans and credits. The tobacco companies provide credit for the farmers to build drying sheds to cure the tobacco leaf after harvest. This debt can take many years to repay and during this period farmers are also buying seeds, fertilizers and pesticides from the company increasing the debt burden.

    Farmers are paid for the crop according to the quality of the harvest. In years of drought and other extreme weather conditions that seem to be more prevalent every year, crops can be destroyed forcing the farmers into selling the farm to pay back debts to the corporation and moving to the cities and favelas.

    Ironically the amount of land currently used to grow tobacco worldwide could instead be used to feed 10 to 20 million people. When good farmland is diverted to grow tobacco crops, governments may find themselves facing local food shortages and bearing the additional cost of importing food.

    To ensure the continues high profit margins tobacco companies ruthlessly pursue, millions of pounds of toxic chemicals are used on millions of acres of land worldwide, land that could be or was once used to grow food. The global epidemic of the tobacco industry not only endangers smokers, it also threatens tobacco farmers and their families, pollutes the air we breathe, destroys insects and micro organisms at the bottom of the food chain, depletes the ozone layer that protects us, contaminates soil and poisons the water supply. We all should question the sustainability and sanity of the tobacco industry.

    Click here For more information about cigarette litter and the environment.

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  • Here’s is an interesting pop quiz you can do to test your knowledge on smoking and the tobacco industry.

    Scroll down to the end for the answers.

    Q1. Marlboro cigarettes global annual sales exceed…

    A. $15 Billion                                                 B. $5 Million

    C. $ 10Million                                                 D. $10 Billion

     

    Q2. How many cigarette related deaths are there in the UK per year?

    A. 12,000                                                        B. 20,000

    C. 100,000                                                      D. 120,000

     

    Q3. How many compounds or additives are there in a cigarette?

    A. 600                                                             B. 160

    C. 60                                                               D. 600

     

    Q4. When a cigarette is burnt, how many toxic and/or chemical compounds are made?

    A. 1000                                                           B. 2000

    C. 4000                                                           D. 10,000

     

    Q5. Which country is the largest importer of American style tobacco?

    A. UK                                                             B. USA

    B. Brazil                                                         D. China

     

    Q6. How many cigarette filters are estimated to be found as litter in the westernised world?

    A. 4.5 Thousand                                             B. 4.5 Million

    C. 4.5 Billion                                                   D. 4.5 Trillion 

     

    Q7. Predicted deaths from smoking for the year 2030 are…

    A. 4 Million                                                     B. 6 Million

    C. 8 Million                                                     D. 10 Million

     

    Q8. Brazilian tobacco farmers have a higher than average suicide rate from the rest of the country. Is the rate…

    A. 3 x Higher                                                  B. 5 x Higher

    B. 7 x Higher                                                  D. 10 x Higher 

     

    Q9. The first country in the world to ban the sale of tobacco and smoking in public places is…

    A. Australia                                                     B. Bhutan

    C. Ireland                                                       D. Canada

     

    Q10. Bidis are…

    A. Old people                                                 B. A healthy cigarette

    C. An unfiltered cigarette                                 D. A sweet 

     

    Q11. Philip Morris’s Youth Smoking Prevention Program advertisement on MTV Europe was called…

    A. You don’t have to smoke to be cool          B. Don’t do it!

    C. Cool it… a smoke?                                   D. I’m cool, I just can’t help it.

     

    Q12. Since the ban on tobacco advertising in the UK in 2003 how many new brands have Philip Morris launched?

    A. 0                                                                 B. 1

    C. 2                                                                 D. 3 

    your basic cigarette message

    Answers

    Q1 (A) Philip Morris manufactures, markets, sells and distributes in more than 160 countries.

    Q2 (D) 120,000 deaths a year is equivalent to the population of a town the size of Norwich or Chester.

    Q3 (A) Arsenic (Rat Poison), Formaldehyde (Body Preservative), Acetone (Nail Polish Remover), Hexamine ( BBQ Lighter), Cadmium ( Rechargeable Batteries), Lead (Petrol Fumes) Methanol (Rocket Fuel) and Ammonia (Household Cleaner) are all found in cigarettes.

    Q4 (C) The additives used in the manufacture of cigarettes are government approved for food. However, they were not tested by burning them. It is the burning of the substances that changes their properties. Many of these chemicals are carcinogenic. i.e. cause cancer.

    Q5 (B) Tobacco companies now grow and manufacture cigarettes in developing countries where overheads are less, markets are larger and anti tobacco legislation is almost non-existent.

    Q6 (D) Cigarette filters are not biodegradable as cellulose acetate; a form of plastic, is one of the components that make up the butt and never breaks down.

    Q7 (D) 70% of these deaths will be in developing countries.

    Q8 (B) A link was found between organophosphate pesticides and skyrocketing suicides which coincided with the seeding and harvesting of tobacco crops in Venancio Aires.

    Q9 (B) The Himalayan kingdom of 900,000 people banned tobacco use in early 2005 as part of its continuing tobacco-free initiative programme.

    Q10 (C) Imported from India, these cigarettes contain tobacco but are wrapped in nonporous leaves and sold in a variety of flavours such as strawberry, mango and vanilla. Bidis are referred to as cigarettes with training wheels by health authorities.

    Q11 (A) This initiative is dwarfed by corporate sponsorship, marketing and point of sale activity at rock concerts, formula 1 and sporting events.

    Q12 (C) Basic and Marlboro Blend 28 have both been successfully launched in the dark market post advertising ban.

     

     Have you got what it takes to be a tobacco executive?

    >> Take this cool interactive quiz  at www.thetruth.com Now <<

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  • Sunday13 May 2007 Perry

    Listening to: Matteo Scumaci – Good Hands

    Emotion – Positively charged

    Days until smoke down – 7

    Cycled down to Lewisham first thing this morning and hit the gym. I know it’s vanity on my part but I want to get my fitness levels up as high as possible if my health is going to be under the microscope for all to see. I ran 6 miles with relative ease and had an awesome leg workout with weights before cycling back in the rain.

    I really don’t know how smoking is going to impact on my training or my health but one thing is for sure, it’s not going to make it any easier. It’s going to be a great/horrible experience. I’ve been lectured to and had the riot act read at me about doing this. I’ve been asked ‘Would you inject heroin?’ by doctors ‘Because nicotine is worse than that’. Of course I wouldn’t. I know I’m taking a huge risk of becoming a cigarette addict but I’m strong willed and have a great support mechanism of friends, family and colleagues to help in the aftermath of this experiment. I will not let nicotine corrupt my belief mechanism. I’m going to smoke for two weeks and then I’m not smoking anymore. I’ve talked to my good friend Lee Bannister who also happens to be a hypnotherapist. The idea is that I see him before and after the experiment for hypnotherapy. I think it will be a good safety net to set in place. Although I’m feeling strong about it now, I am jumping into the unknown somewhat. I’ve started to have feelings of apprehension just thinking about sparking up. I’ll be so relieved when it’s all over. Got my sights set on running the London Marathon 2008. There I’ve said it! It’s in black and white. No going back now. Run forest run.

    The headline in the London paper last Thursday reads ‘BLAIR QUITS’ apparently it doesn’t refer to a smoking habit but he is stepping down from the position of President of the United States of Britain Plc. I hope that clears up any confusion caused.

    My friend Polly sent me a film called Scene Smoking – Cigarette, Cinema and the Myth of Cool. That’s what I’m watching tonight!

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  • SMOKE SWAP

    Ob-Doc.

    What happens to an individual physically and socially when, as a life long, healthy living non-smoker, he starts to smoke cigarettes?

    What happens to an individual physically and physiologically when having smoked 10 cigarettes a day since her early teens she decides to give up unsupported?

    Smoke Swap follows producer/director Perry (non-smoker) and presenter Katie (smoker) as they embark on this social experiment in the run up to the ban on smoking in public places on 1st July 2007.

    Under the watchful eye of Dr. Mace, Perry and Katie will be monitored for the positive and the negatives effects of their actions. He will chart the changes in the cotimine levels, carbon monoxide levels, skin, respiratory system – oxygen carrying capacity, sperm and general health over a two week period. (It would be great if we could find a computer wizz to age both people according to their smoking preference).

    Not only will we see the crossroads of health changes of the two individuals over the outlined time but we will also see what happens to the couple during their social time. How they deal with their cravings and addictions. We observe how the new social surroundings effect their habits i.e. Smirting, cravings and irritability levels.

    Katie will give up smoking unsupported (cold turkey) but we will look into alternative methods, NRT’s, hypnosis and will power. Will she put weight on? After the elapsed time frame will she revert back to smoking?

    Katie Smoke Swap

    How will Perry approach the first cigarette? Will his body reject the poison? Katie will school him on how to light up, inhale and hold a cigarette. Will he become addicted? Will he be able to get off them when it’s finished and if so how? Perry will also buy a jar and keep all his smoked butts in.

    Perry Stevens Smoke Swap

    What conflict between Perry and Katie will arise during the course of the experiment

    Smoke Swap will have the answers and will; I’m sure, throw up many more questions.

    **Hypnotherapy could be used on Perry to implant a trigger so at the end of the experiment his identity as a non-smoker will return.

    The Smoking Man – Perry

    The Abstainer – Katie

    Professional – Dr. Peter Mace / Dr. Sunny Kaul / Dr. Ranak

    Therapist – Lee Bannister IGPP ITEC Dhyp NLPprac

    Respiratory Physiologist – ??????

    Camera – Lorna-Jane Hamer / Sam Harvey

    Editor – Stephen Wilson

    IMP Film Co. London Production Company

    © IMP Film Co. All rights reserved 2007

    >> Quit Smoking Now! <<

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  • Saturday 23 April 2005 Perry

    This is the third day is Barcelona shooting for Vodafone. Had plenty of time to visit Gaudi Cathedral and the sites of this amazing city.Smoking in Spain

    After shooting in the Gothic Quarter today we stumbled upon a small bar were a band of musicians jammed away playing Jazz with some crazy Balearic beats. After dinner around midnight we went to a club. A new brand to me was promoting their cigarettes, BlueNYC.

    Five cigarette girls greeted us at the door. There were dancers, photographers, pack give a ways, competitions and loads of POS everywhere. A cameraman was filming the night. I couldn’t believe they could still do this in Europe. We left this club around 3am and went across the road to ‘The Catwalk’. The Spanish do seem to like to smoke a lot.

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    • Busy Busy Bee: Part 2 Now onto part two of my story...you can catch up by reading part one here!...
    • * One * The Aftermath A Chapter from "After 2012" The greatest threat of 2012 was not an astrological alignment,...

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  • Friday 15 April 2005 Perry

    Last day of working for PM Ltd. Although they made me work my complete notice out they have decided to pay me for seven days holiday I wasn’t allowed to take and keep the car for the same period.

    Went out with my old colleagues for a meal and a piss up. If only they knew what I’ve been working on for the last eight months. It will be a huge relief not living a double life. The stress is falling away as I write; maybe my hair will start growing back (yeah right)!

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  • Monday 21 March 2005 Perry

    1st of a two-day meeting at PM HQ. Introduced to Marlboro Blend 28 and discussed marketing strategy with major blitz on London. Product is designed to capture B&H market by appealing to smokers of blended tobacco instead of Marlboros traditional Virginia tobacco.

    First look today at a PM vending machine that operates with credit cards. This allows the company not only to track sales, but also gather customer information. Vending operators will have direct competition from manufacturer soon On-Trade. They are not going to be happy!

    I had my resignation letter in my brief case and was going to quit today but after the meeting had wound up, my line managers were engaged in some debate and looked stressed. I didn’t have the heart to drop the bombshell on them. Typical, always thinking about everybody else accept me. Well, there’s always tomorrow.

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  • Saturday 19 March 2005 Perry

    Headed up to Northampton early to start work on the edit of the The Smoking Man DVD. Recorded the voice-over track. (I should have learned the lines instead of reading them – I don’t like the way I sound and I can tell when listening back that I’m reading the lines). We thought we had more than enough material for a teaser film but were lacking a lot of shots. Admittedly, it was planned to be ninety seconds long but is now looking at coming in at over three minutes. We arrange to shoot the following weekend and this time use a tri-pod instead of the shoot and run guerrilla style.

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  • January 2005 Perry

    Happy New Year and back to work! I’m on a big come down. Missing my buds, the sun, the beach of San Diego, LA and of course the honeys. (Now I know what the Beach Boys were singing about when they sang ‘Californian Girls’). Plastic Fantastic!!!!

    I really got to get out of this job soon with PM. I’m having a big problem representing the brand and if someone wants to know about negative subjects of the industry I feel obliged to tell them the true facts. I’m getting to be a walking encyclopaedia on the subject.

    As for the proposed forthcoming ban on smoking in bars etc. bring it on!

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