Here’s is an interesting pop quiz you can do to test your knowledge on smoking and the tobacco industry.

Scroll down to the end for the answers.

Q1. Marlboro cigarettes global annual sales exceed…

A. $15 Billion                                                 B. $5 Million

C. $ 10Million                                                 D. $10 Billion

Q2. How many cigarette related deaths are there in the UK per year?

A. 12,000                                                        B. 20,000

C. 100,000                                                      D. 120,000

Q3. How many compounds or additives are there in a cigarette?

A. 600                                                             B. 160

C. 60                                                               D. 600

Q4. When a cigarette is burnt, how many toxic and/or chemical compounds are made?

A. 1000                                                           B. 2000

C. 4000                                                           D. 10,000

Q5. Which country is the largest importer of American style tobacco?

A. UK                                                             B. USA

B. Brazil                                                         D. China

Q6. How many cigarette filters are estimated to be found as litter in the westernised world?

A. 4.5 Thousand                                             B. 4.5 Million

C. 4.5 Billion                                                   D. 4.5 Trillion 

Q7. Predicted deaths from smoking for the year 2030 are…

A. 4 Million                                                     B. 6 Million

C. 8 Million                                                     D. 10 Million

Q8. Brazilian tobacco farmers have a higher than average suicide rate from the rest of the country. Is the rate…

A. 3 x Higher                                                  B. 5 x Higher

B. 7 x Higher                                                  D. 10 x Higher 

Q9. The first country in the world to ban the sale of tobacco and smoking in public places is…

A. Australia                                                     B. Bhutan

C. Ireland                                                       D. Canada

Q10. Bidis are…

A. Old people                                                 B. A healthy cigarette

C. An unfiltered cigarette                                 D. A sweet 

Q11. Philip Morris’s Youth Smoking Prevention Program advertisement on MTV Europe was called…

A. You don’t have to smoke to be cool          B. Don’t do it!

C. Cool it… a smoke?                                   D. I’m cool, I just can’t help it.

Q12. Since the ban on tobacco advertising in the UK in 2003 how many new brands have Philip Morris launched?

A. 0                                                                 B. 1

C. 2                                                                 D. 3 

Answers

Q1 (A) Philip Morris manufactures, markets, sells and distributes in more than 160 countries.

Q2 (D) 120,000 deaths a year is equivalent to the population of a town the size of Norwich or Chester.

Q3 (A) Arsenic (Rat Poison), Formaldehyde (Body Preservative), Acetone (Nail Polish Remover), Hexamine ( BBQ Lighter), Cadmium ( Rechargeable Batteries), Lead (Petrol Fumes) Methanol (Rocket Fuel) and Ammonia (Household Cleaner) are all found in cigarettes.

Q4 (C) The additives used in the manufacture of cigarettes are government approved for food. However, they were not tested by burning them. It is the burning of the substances that changes their properties. Many of these chemicals are carcinogenic. i.e. cause cancer.

Q5 (B) Tobacco companies now grow and manufacture cigarettes in developing countries where overheads are less, markets are larger and anti tobacco legislation is almost non-existent.

Q6 (D) Cigarette filters are not biodegradable as cellulose acetate; a form of plastic, is one of the components that make up the butt and never breaks down.

Q7 (D) 70% of these deaths will be in developing countries.

Q8 (B) A link was found between organophosphate pesticides and skyrocketing suicides which coincided with the seeding and harvesting of tobacco crops in Venancio Aires.

Q9 (B) The Himalayan kingdom of 900,000 people banned tobacco use in early 2005 as part of its continuing tobacco-free initiative programme.

Q10 (C) Imported from India, these cigarettes contain tobacco but are wrapped in nonporous leaves and sold in a variety of flavours such as strawberry, mango and vanilla. Bidis are referred to as cigarettes with training wheels by health authorities.

Q11 (A) This initiative is dwarfed by corporate sponsorship, marketing and point of sale activity at rock concerts, formula 1 and sporting events.

Q12 (C) Basic and Marlboro Blend 28 have both been successfully launched in the dark market post advertising ban.

 Have you got what it takes to be a tobacco executive?

>> Take this cool interactive quiz  at www.thetruth.com Now <<

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So here I am, Saturday night and I’m still working at my PC. I met Katie last night and discussed Smoke Swap in Cargo. Ok, my friends Scrimshire were headliners but I can’t think of a more apt place than a smoky venue to discuss a tobacco related film. Cargo isn’t unlike any other bar in the amount of passive smoke circulating around the venue. I left about 3am stinking of the pungent odour and my cloths on my bedroom floor aren’t going to clean themselves today.

I went to a preview screening of Taking Liberties at Amnesty International this week. An amazing film on so many levels made me laugh and genuinely scared me. The horror of this is it is real life and the laws the government have been eroding or passing in the last decade are truly shocking. If there is one thing that the government has got right and that is smoking ban in public places. No-one in their right mind can’t say this is a bad thing. Bring on the ban.

Words of support… 

Looking forward to meeting up Monday. Be careful with the fags though…. I’ve been trying to quit for fifteen years. It’s not fun.
Neil Boorman -- Author of Bonfire of the Brands 11/05/07

www.youtube.com/watch?v=kt289JNcvsY

I can’t believe you’ll start smoking!!!!!!! Now don’t you freaking start bumming fags of me, a’right!?!?!?

Davide Scaleghe -- Producer Current TV 11/05/07

Cheers bredwin. I hope you die of lung cancer. X

Sam Cox 12/05/07

Right, I’m of to watch The Insider starring Al Pacino and Russell Crowe based on the true story about Jeffery Wigand who blew the whistle on big tobacco in the USA. Just remember, it only takes one individual to change the world. I think there is a message in there for our Prime Minister! 

Jeffery Wigand

www.youtube.com/watch?v=6wwJp8VDGzE

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