• Day 5 – Perry

    Mugello Italy

    Listening to: Plush – Stone Temple Pilots

    Stop Smoking Here

    I was doing really well today and was thinking I’ve got this smoking lark cracked. Then I was sick as a dog!

    the day got off to a good start. I got up early and after breakfast, while waiting for my interpreter I lit my first cigarette of the day. I drive from my hotel to the Moto GP at Mugello and parked up on site. I spark up my second cigarette of the day as I walk the short distance through the pit area to meet the crew and the rest of the team.

    All the local promotional models start to arrive and I greet them and then while I’m waiting for them to change I’m already on my third cigarette of the day and it’s only 9.30am. I brief the team and fire them up, today is race day and it’s is going to be very busy and also very hot.

    The rest of the day is a bit of a blur until the race starts in the mid afternoon. Then we get a chance to relax, regroup, drink lots of water and smoke a few cigarettes.

    An hour or so after the race finishes we start to wind the operation down and while the crowds bay to get out of the park we start to dine, have a couple of beers and relax. One of our drivers who also cooks a great BBQ  presents us all with a feast. I didn’t realise how hungry I was until this point. The beautiful Italian food hits the spot, as we sit in the sun and eat Al fresco. It’s a warm satisfy feeling to know you’ve worked hard with a great team and then enjoy each others company over good food, drink and banter.

    When I finish I spark up a cigarette, I’ve got a bit of catching up to do. I was so busy today I never got the time to shoe-horn a fag break into the day. As I’m filming my diary cam daily for Smoke Swap I remember there was a Marlboro stand nearby. One of the team there gave me a branded lighter a couple of days ago. I thought it maybe a good idea to do a piece to camera in front of the famous red and white stand or maybe with the Marlboro Girls. One of the crew man the camera and I spark up another cigarette and I deliver my thoughts to camera.

    All of a sudden I’m feeling red hot, break out into a sweat and I can feel my legs are about to buckle beneath me. I find somewhere to sit until the nauseous feeling pass. Thirty seconds later I run behind one of the trucks and the contents of my stomach come flying out. The cameraman isn’t far behind me and gets a shot of my pavement pizza.

    I leave it a few hour before I smoke again. It was such a perfect day but spoilt by one to many cigarettes. The over-riding memory of the Mugello Moto GP for me is going to puking behind a truck. I should stop smoking now and forget Smoke Swap. It’s probably the dumbest thing I’ve ever done.

    How to Stop Smoking

    Guts and Glory - Cigarette Adverting in Motorsport

    Technorati Tags: , , , , , ,

    Blog Traffic Exchange Related Posts Blog Traffic Exchange Related Websites

    Tags: , , , , , ,

  • DAY 4 Perry – Mugello

    Listening to: Exit Music (For a Film) Radiohead

    Emotion: Relaxed

    Sizzla cigarette paper sponsorship

    Perry and the Rozzla cigarette girls

    Above - Classic tobacco company marketing, associating their product with attractive girls and fun times. You have a photograph taken with the models on your phone or camera and then you send it on to all your friends, subliminally spreading their message and building brand awareness. They don’t even pay you to do it. Ever felt like a mug?

    Another busy day in Mugello at the Italian Moto GP but I find myself lying so I can go off and have a cigarette. I inform my colleagues I’m ‘just off to the toilet’. This is making me feel guilty. It’s classic addict action. Now I’m not saying I’m an addict within four days but I’m taking on certain traits classic to an alcoholic or drug addict. I’m lying to myself and others to allow me the time to get my little fix conscience free. The only trouble is I don’t like lying.

    indipendent cigars promotionindependent cigar truck

    So I walk up the hill in the direction of the toilets and spark up on the way. Then when I reach the place where all the big guys hang out and I’m facing the urinal I’m suddenly at a loss as what to do with my cigarette. I can’t ask anyone to hold it for me. I’m in Italy and my translation could be misunderstood as something completely different besides, we men never talk in public toilets, it’s an unspoken rule! There is no ledge to leave it on either.

    So the cigarette hangs out of the corner of mouth but within seconds I’ve got a plume of smoke in my eye. It stings and burns and starts to water. I yank the thing from my lips and hold it in my right hand along with my penis. Now I can’t piss. I’m shit scared I’m going to burn and disfigure my old chap. Some-one said a few days ago that I smoke like a girl. Well next time I have a cigarette and a piss that is exactly what I’ll do. I’ll sit down and piss and smoke. I hope the bastard who goes in before me remembers to put the seat down.

    SMOKES TODAY – 10 out of 10

    >> Stop Smoking Today <<

    F1 Sponsorship Deals

    Social Marketing

    Technorati Tags: , , , , , , , ,

    Blog Traffic Exchange Related Posts Blog Traffic Exchange Related Websites

    Tags: , , , , , , , ,