January 2007 Perry
Invited over to Mumbai International Film Festival India to promote King of Kommunication, a short film I made the summer before. While there I looked into the marketing and advertising of cigarettes.
Cigarettes on sale in a Chemists – Mumbai India 2007
Advertisement above the Chemist door – Mumbai India 2007
In a roadside kiosk cigarettes are sold alongside soda and sweets – Mumbai India 2007
Marlboro and Four Square cigarette advertisement above a roadside kiosk – Mumbai India 2007
Typical bar display cabinets of cigarettes – Mumbai India 2007
20 B&H cost less than £1.50 UKP in a bar – Mumbai India 2007
Having heard horror stories about wild-west attitudes to marketing cigarettes in India it was reassuring to see the Indian government had stringent laws and restrictions in place against this. Although you can smoke in bars and restaurants (only inconsiderate bastards smoke in restaurants but there are still people out there arrogant enough to do so – Wankers!) advertising is largely restricted to point of sale.
Anti smoking advertisements were also played before movies in all cinemas. The audience seemed to enjoy King of Kommunication. Well they laughed in all the right places!
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