• Uncategorized 24.09.2009

    January 2007 Perry

    Invited over to Mumbai International Film Festival India to promote King of Kommunication, a short film I made the summer before. While there I looked into the marketing and advertising of cigarettes.

     Cigarettes in a Mumbai Chemist

     Cigarettes on sale in a Chemists – Mumbai India 2007

    cigarette advertising in India

    Cigarette advertising in Mumbai 

     Advertisement above the Chemist door – Mumbai India 2007

     Roadside cigarette vendor Mumbia

     In a roadside kiosk cigarettes are sold alongside soda and sweets – Mumbai India 2007

     cigarettes indiaMarlboro cigarette advertisment Mumbai

    Marlboro and Four Square cigarette advertisement above a roadside kiosk – Mumbai India 2007

    Indian cigarette displaycigarette bar display

    Typical bar display cabinets of cigarettes – Mumbai India 2007

     cigarette menu Mumbai

      20 B&H cost less than £1.50 UKP in a bar – Mumbai India 2007

    Having heard horror stories about wild-west attitudes to marketing cigarettes in India it was reassuring to see the Indian government had stringent laws and restrictions in place against this. Although you can smoke in bars and restaurants (only inconsiderate bastards smoke in restaurants but there are still people out there arrogant enough to do so – Wankers!) advertising is largely restricted to point of sale.

    Anti smoking advertisements were also played before movies in all cinemas. The audience seemed to enjoy King of Kommunication. Well they laughed in all the right places!

    httpv://www.youtube.com/watch?v=xsep9lBr82Q

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    Posted by Perry @ 2:18 pm

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