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So here I am, Saturday night and I’m still working at my PC. I met Katie last night and discussed Smoke Swap in Cargo. Ok, my friends Scrimshire were headliners but I can’t think of a more apt place than a smoky venue to discuss a tobacco related film. Cargo isn’t unlike any other bar in the amount of passive smoke circulating around the venue. I left about 3am stinking of the pungent odour and my cloths on my bedroom floor aren’t going to clean themselves today.

I went to a preview screening of Taking Liberties at Amnesty International this week. An amazing film on so many levels made me laugh and genuinely scared me. The horror of this is it is real life and the laws the government have been eroding or passing in the last decade are truly shocking. If there is one thing that the government has got right and that is smoking ban in public places. No-one in their right mind can’t say this is a bad thing. Bring on the ban.

Words of support… 

Looking forward to meeting up Monday. Be careful with the fags though…. I’ve been trying to quit for fifteen years. It’s not fun.
Neil Boorman -- Author of Bonfire of the Brands 11/05/07

I can’t believe you’ll start smoking!!!!!!! Now don’t you freaking start bumming fags of me, a’right!?!?!?

Davide Scaleghe -- Producer Current TV 11/05/07

Cheers bredwin. I hope you die of lung cancer. X

Sam Cox 12/05/07

Right, I’m of to watch The Insider starring Al Pacino and Russell Crowe based on the true story about Jeffery Wigand who blew the whistle on big tobacco in the USA. Just remember, it only takes one individual to change the world. I think there is a message in there for our Prime Minister! 

Jeffery Wigand

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SMOKE SWAP

Ob-Doc.

What happens to an individual physically and socially when, as a life long, healthy living non-smoker, he starts to smoke cigarettes?

What happens to an individual physically and physiologically when having smoked 10 cigarettes a day since her early teens she decides to give up unsupported?

Smoke Swap follows producer/director Perry (non-smoker) and presenter Katie (smoker) as they embark on this social experiment in the run up to the ban on smoking in public places on 1^st July 2007.

Under the watchful eye of Dr. Mace, Perry and Katie will be monitored for the positive and the negatives effects of their actions. He will chart the changes in the cotimine levels, carbon monoxide levels, skin, respiratory system – oxygen carrying capacity, sperm and general health over a two week period. (It would be great if we could find a computer wizz to age both people according to their smoking preference).

Not only will we see the crossroads of health changes of the two individuals over the outlined time but we will also see what happens to the couple during their social time. How they deal with their cravings and addictions. We observe how the new social surroundings effect their habits i.e. Smirting, cravings and irritability levels.

Katie will give up smoking unsupported (cold turkey) but we will look into alternative methods, NRT’s, hypnosis and will power. Will she put weight on? After the elapsed time frame will she revert back to smoking?

How will Perry approach the first cigarette? Will his body reject the poison? Katie will school him on how to light up, inhale and hold a cigarette. Will he become addicted? Will he be able to get off them when it’s finished and if so how? Perry will also buy a jar and keep all his smoked butts in.

What conflict between Perry and Katie will arise during the course of the experiment

Smoke Swap will have the answers and will; I’m sure, throw up many more questions.

**Hypnotherapy could be used on Perry to implant a trigger so at the end of the experiment his identity as a non-smoker will return.

The Smoking Man – Perry

The Abstainer – Katie

Professional – Dr. Peter Mace / Dr. Sunny Kaul / Dr. Ranak

Therapist – Lee Bannister IGPP ITEC Dhyp NLPprac

Respiratory Physiologist – ??????

Camera – Lorna-Jane Hamer / Sam Harvey

Editor – Stephen Wilson

© IMP Film Co. All rights reserved 2007

>> Quit Smoking Now! <<

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January 2007 Perry

Invited over to Mumbai International Film Festival India to promote King of Kommunication, a short film I made the summer before. While there I looked into the marketing and advertising of cigarettes.

 Cigarettes on sale in a Chemists – Mumbai India 2007

 Advertisement above the Chemist door – Mumbai India 2007

 In a roadside kiosk cigarettes are sold alongside soda and sweets – Mumbai India 2007

Marlboro and Four Square cigarette advertisement above a roadside kiosk – Mumbai India 2007

Typical bar display cabinets of cigarettes – Mumbai India 2007

  20 B&H cost less than £1.50 UKP in a bar – Mumbai India 2007

Having heard horror stories about wild-west attitudes to marketing cigarettes in India it was reassuring to see the Indian government had stringent laws and restrictions in place against this. Although you can smoke in bars and restaurants (only inconsiderate bastards smoke in restaurants but there are still people out there arrogant enough to do so – Wankers!) advertising is largely restricted to point of sale.

Anti smoking advertisements were also played before movies in all cinemas. The audience seemed to enjoy King of Kommunication. Well they laughed in all the right places!

Technorati Tags: ad, ads, advertisments, B&H, bar, chemist, cigarette, cigarettes, cinema, display, Four Square, India, kiosk, laws, marketing, Marlboro, Mumbai, restaurants, tobacco

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